“One thing that still amazes me about Don Jazzy and his
new recruits Korede Bello, Reekado Banks and Di’ja is their rise to stardom in
such a short time given the situation of things in our music industry. Indeed,
everything he touches turns to Gold.
This is not an eulogy of an incredibly talented man and
his team, nope… let’s just say it’s more like a case study of how he was able
to mould three relatively unknown young artistes into highly sought-after music
acts Within a blink of an eye. Yes, a blink of an eye equals 1 year in our
Naija industry. Needless to say we’ve seen some artistes rise and crash in even
shorter time.
Shall we chalk it up to incredibly good PR, better
talent, great connections, charisma and awesome leadership?
I really don’t know, it could be all of the above plus a
dash of good luck. What I do know is that Don Jazzy and his triplets have
carved a niche for themselves and they are really hard to resist. When news of
the trio’s addition to the long list of Globacom ambassadors broke out, it got
me wondering, “What is the formula behind their success?” Perhaps we should
take a look at the list of hit songs that have come from the three stars;
Although Reekado Banks got into our purview with Chop Am, Katapot was
the real deal breaker, Dija from Awww and Korede with Godwin. However
before their singles, the Mavin’s group song Dorobucci which became
a national anthem is what I would say endeared these three artistes to us,
topped by Adaobi which featured just them and DonJazzy. Looku
Looku, another Mavin all-stars wasn’t bad either. These should cover
better talent right?
Now for good PR, when it comes to listing fan-friendly
record labels, Mavin records can be found at the peak. The trio have a huge fan
base, so much so that the fans have developed a brand for themselves; theBellovers,
Reekadicts and DijaNation and so far, there hasn’t
been news of them getting into fights with their fans. Better yet, they give
freebies (something we all like receiving), they have remarkable rapport with
‘their’ public, plus we haven’t actually heard anything negative about these
guys. Combine that with the connections the record label had garnered over time
and I ask you, why won’t doors open?
What better way to package all these factors than awesome
leadership skills as displayed by the ace producer c*m artiste Don Jazzy. When
it comes to leadership skills, only a few equals him in the music industry,
which goes without saying how many labels have come crashing today due to lack
of the needful leadership skills, clash of egos, and lack of direction?
Not only is the music maestro passionate about his wards,
he evidently doesn’t see himself as just their boss but a member of a team. And
as far as Charisma is concerned, what more can I say- Everybody Loves Don
Jazzy!
Here’s a quick question though, how is the record label
managing with half of them signed as MTN ambassadors and the other half GLO?
Are they like rivals now or what?”
Source: Leadership.
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